Social Networking ~ The Twitter Chat

Networking Online

We talk about "social media," but for businesses, what we should really be talking about is "social networking." Many business owners understand the value of networking with other, like minded, professionals. Social media networks offer the same networking value, whereas professional networking begins online, often leading to real life, valuable connections. Read more »

The Death of Facebook ~ A Matter of Time!

Facebook collapse

I have been planning to write this blog for months. In fact, I am sure there will be many posts written on this topic coming in at multiple angles. In the interest of getting straight to the point and keeping this short, I promise to keep each post focused on just one reason why Facebook is dying a slow, painful death. Read more »

Should Brands Outsource Social Media?

KAID main

During the 1st presidential debate of the 2012 election, President Obama mentioned how his grandmother, who raised him, died just 3 days before the election. A representative tweeting for Kitchen Aid tweeted in response: "Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics,” There are many companies who have found themselves in the same predicament. So, it begs the question; why? Why would a business tweet something they wouldn't say directly to a customer? Is it the veil of the computer that causes them to feel free to type out any thought that enters their head? Doubtful. More likely the reason for so many indiscretions by brands online is a lack of professional staff. Read more »

Understanding Your WHY – Social Media

Why-2

Part 2 of a 3 Part Series Social Media is the "buzz" term when it comes to marketing your business right now. There are three types of business owners: 1. don't believe they need social media 2. don't understand it or 3. believe they need it, but have no idea why or how to use it. Before you dismiss social media as irrelevant to your brand, and before you take the time to create accounts without understanding what to do with them, understand your WHY. Click the title link to read on for more insights. Read more »