About

Social Media Marketing Strategists

 

PJs & Coffee is a full service marketing firm providing brands with marketing strategies which not only represent their brand, but are innovative and proactive.  My name is Chris Durante Visco and I founded my company in 2009  in the suburbs of Philadelphia. I discovered my ability to market to consumers at the early age of 12 while working in a local boutique, although I didn’t realize this until much later in my life.

One day, after realizing that there were many items in the store that were not selling, I decided to re-merchandise the store. By taking different types of merchandise that coordinated well with other items, I created vignettes throughout the store. Suddenly pieces which had been sitting for weeks, and even months, began to sell.

Chris Durante Visco, President of PJ’s & Coffee Social Media

I went on to spend 15 years in merchandising, both in retail stores, and in buying for several major chains. My strategic planning abilities, coupled with the ability to identify my target audience and develop product that would appeal to them, catapulted the businesses into huge sales increases year after year. In 2007, I left the corporate world and went into my own  manufacturing and development company. With the business running smoothly, in 2008 I decided to add another business and follow my passion for food. The Best of Food.com was created to assist diners in identifying the best small, local restaurants in the Philadelphia area.

By creating an online marketing tool for restaurants, a natural progression toward utilizing online networks to assist in the marketing effort developed. While social media marketing was emerging as a trend, it was my ability to analyze best and worst practices that led to tremendously successful online campaigns from the beginning. I realized that social media was not about non-stop self promotion, but about building relationships with a targeted audience.

Today, PJ’s & Coffee helps brands socialize via social media networks, and assists them in building the types of relationships which create brand loyalty for a lifetime. We help businesses manage their campaigns, train businesses to manage their online marketing, and develop strategies and consult on marketing efforts. Our client base has reached far beyond restaurants to businesses and professionals of all kinds throughout the country.

We develop online strategies for:

  • Real Estate Agents
  • Manufacturers
  • Retailers
  • E-Commerce
  • Restaurant & Catering
  • Political Candidates
  • Attorneys
  • Dentists
  • Chiropractors
  • Orthodontists
  • Automobile dealerships
  • Gourmet food distributors
  • Auto body repair
  • Health Coaches
  • Recruiters
  • Schools
  • Authors
  • Doggy day cares
  • Off Campus University rental communities
  • Service professionals (Construction, electricians, painters, roofers)
  • Builders
  • Interior Designers
  • Florists
  • and on and on and on……….