What is Pinterest?

Where to begin? Visual. Beautiful. Inspirational. Addicting.

Pinterest defines itself as: A content sharing service that allows members to “pin” images, videos and other objects to their pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

PJs and Coffee likes to think of Pinterest as a virtual filing system. Pin boards appear as a corkboard you would have in your home with greater organization and visual appeal.  Originally adopted largely by DIY enthusiasts, popularity by the general public spread like wildfire in 2011 increasing Pinterest’s social media ranking to #3 by early 2012 and now has over 100 Million users.

What’s in it for you?

There are many benefits to Pinterest, beginning with organization of great ideas, recipes, fashion and decorating tips.

Pinterest allows users to create boards, name them and pin images onto those boards. For instance, when a holiday is coming, such as The 4th of July or Halloween, as seen above, many users on Pinterest begin posting, or pinning, recipes, ideas for decorating and party planning. There is so much information in one place. Users can then create a board, label it “4th of July,” and begin repining ideas of interest for that particular holiday.

Are you the type of person that rips a great looking recipe out of a magazine, stuffs it in a drawer and forgets about it? On Pinterest “recipe” boards keep your recipes organized and forever cataloged for future use. Users can pin from a unique website or repin something they find on Pinterest.

How does a business benefit from Pinterest?

 Currently, Pinterest is driving more traffic to individual websites than YouTube, Google +, and Linkedin combined. The name of the game in online marketing is driving traffic to your website, thereby improving your SEO and becoming more visible on the web. The examples below are items that users have pinned onto their boards and shared with their followers:

Any business can succeed in driving traffic to their website via Pinterest, as long as the site is photo rich, with interesting images and the images are embedding correctly.

Bloggers are enjoying elevated traffic from Pinterest by including original, unique photos in their posts. Many blogs are attracting thousands of unique visitors per day via Pinterest. For businesses such as E-Commerce, brands and restaurants, Pinterest is a no brainer. Other businesses can also be successful utilizing Pinterest as a draw to their websites as well: real estate agents are able to showcase homes, interior decorators share decorating tips and portfolios, retailers are able to showcase merchandise, sales and promotions, and service professionals are able to post unique images illustrating their expertise.

Unlike Facebook, Pinterest has an exceptional search feature. Consumers looking for caterers in their area, electricians, homes for sale, or specific recipes need only click “search” to find exactly what they are looking for. In addition, businesses are able to target followers geographically and by interest. In order to get started, one must make sure their website is “pinable.” The content must be creative and appealing to gain attention and the boards created must be diverse.

Not sure where to start? Help is always available at PJs and Coffee!