Here are four social media lessons from some of my favorite holiday movies:
“National Lampoon’s Christmas Vacation”
After hours of meticulously planning and hanging 25,000 Christmas lights, the time had finally come for Clark Griswold to show off his masterpiece to his family (and the entire neighborhood). As the drum rolls, Clark connects the outlets only to be disappointed while his mother-in-law criticizes him.
Lesson: You can do all the prep work, but make sure everything connects. While you might spend hours creating your 2013 marketing strategy, make sure your social media strategy aligns with everything you do. Does your social strategy make sense for you overall marketing efforts? If not, you might be standing in the dark.
Before his dad has a chance to pick up the phone, Buddy grabs it and cheerfully asks, “Buddy the Elf, what’s your favorite color?”
Lesson: Don’t be afraid of having a personality. I always tell people that it’s called “social” media for a reason. The best brands on social media are ones that have a distinct personality behind their pages. Don’t be afraid to ask questions, be humorous and show that there is an actual person behind your brand’s social media presence.
“It’s a Wonderful Life”
As Clarence is showing George what his life would be like if he never existed, Mr. Bailey learns an important lesson. By seeing all the people he’s touched, George realizes that he has created a strong network of love and support — he’s created a tribe.
Lesson: Your social media “tribe” is everything for your business and it can, quite literally, save your life. Social media isn’t just a way to grow your business; it’s a way to build a community. By building a “community” around your brand, you develop a network of people who are passionate about your business and its success.
Cindy Loo Who’s primary goal is to get the Grinch to “come down from the mountain.” While it takes several attempts to get it through his head, it’s not until the Grinch leaves his hermit-like cave at the top of Mt. Crumpet and emerges into the “real world” that he finds acceptance and love.
Lesson: You need to be where the people are. Do you know which social media outlet is best for your target audience? If you want to “experience the love,” live where your target audience lives. Don’t have a Twitter account just to have one, be strategic in the social media outlets you use.
What are some other lessons from your favorite holiday movies?