Repeat After Me…. Do Not….

AUTOMATE

It’s been 100 years or more since I’ve had a chance to blog!

The fact that I am finally back to writing at 1AM on a Tuesday night is a good indication that something has me fired up!

 ↓THIS↓

DO NOT AUTOMATE!!!

No one wants robots in their twitter feed!

No one wants robots in their twitter feed!

 

I was just on my Linked in page and stumbled upon a post by….wait for it….a Chiropractor, Wellness Educator and Social Media Strategist. Really? How do these three professions work together? Well, clearly, they do not. This vertebrae adjusting marketing guru shared a link to presumably, his website, called “Automated Social Media.”

 

Social + Automate = Oxymoron

Now don’t get me wrong, a well executed social media campaign, with all wheels turning regularly, certainly needs a little help to stay active 24/7. That is very different than an automated campaign. The very nature of social media is the social aspect; the engagement. No one is interested in white noise. That noise is the very reason I started my business of managing social media campaigns. One can not network, build relationships and share with others if a robot automation system spits out promotional information throughout the online community.

The very nature of a “community” requires one’s presence. It is difficult to run a business and handle your own marketing, but social media is critical to the successful future of every business. The world moves quickly these days and the attention span of the average person lasts as long as the next tweet in the stream. If your brand isn’t present, you will be left behind. However, that does not mean creating noise, which will ultimately do more harm than good.

Don't become part of the noise.

Don’t become part of the noise.

How do you avoid being noisy? Engage others. Comment on others’ posts on Facebook, Linked in, Pinterest, Twitter and Instagram. Ask questions, sympathize with, celebrate with and share tips, advice and information with others. Once you’ve established yourself as someone who “shares” and doesn’t just “take,” then you can talk about yourself. Once you’ve connected, then people will care about what you have to say. Imagine yourself at a party stuck with the most boring person who will not stop talking about something that happened to them. You cannot get away. You are trapped. With each passing minute, you hate this person more and more. This is your automated social media campaign.

WE HATE YOU!

Social Politics

social-media-politics

Political campaigns can be a tough business. Many people vie for the same seat, and for most candidates, especially first time candidates, no one knows who they are, or from where they came. If no one knows you, and you have several opponents, how do you reach voters? How do you deliver your message?

Social media is the easiest, most cost effective way to reach voters, introduce yourself, engage with them, and build relationships. Online engagement will never replace the need to knock on doors, or attend critical events, but it does humanize a candidate to a broad audience. For most Americans, politicians are not accessible, and in these difficult times, rarely trusted. Social networks allow regular citizens to ask questions, learn about a candidates qualifications, and determine their views on issues critical to them.

 

social-media-political-260

In addition to reaching voters, networks such as Facebook, Twitter, Linkedin and others allow candidates to rally their supporters to spread the word, invite people to events, and compile a list of volunteers to assist with the campaign. By targeting geographic areas, a candidate has the ability to concentrate their digital media campaign in their precise voting area. Whether an election is at the township, county, state or national level, there are various ways, based on each individual network, to reach voters.

 

romney obama

 

Statistics show that political candidates who utilize social media networks have a far greater chance of being elected to office. For instance in the 2008 Presidential election, Barack Obama had roughly 380% more social media followers than John McCain. When you are able to reach millions more people than your opponent, it stands to reason that you will have an advantage. In the 2012 election, Barack Obama’s social media penetration verses Mitt Romney was even further apart. We know how both of these races turned out. These are examples of national races, but on a local level, the value can be even greater. When a candidate can win or lose a race by a few hundred or worse 5 or 10 votes, reaching as many people as possible becomes even more important!

The most important thing for anyone, business or political candidate, to remember, is that social media isn’t about you, it is about your audience. All posts on social networks are permanent and public. They cannot be deleted. Well, they can be, but chances are, they will be captured first. So, in order to have a successful online campaign, one must:

 

* Communicate messages clearly

* Speak TO your audience, not AT them

* Demonstrate leadership

* Illustrate community involvement

* Focus on the constituents needs, not your own

* Answer the tough questions, don’t avoid them

* Be honest and sincere

* Remember that running for office is about representing all of the people, not just the ones who agree with you

* Stick to the facts

*Stay positive and on message

Engage, engage, engage!!

 Have you ever engaged a politician or political candidate online?

Changes Come to Pinterest

Preview Available For Some Users

Preview Available For Some Users

What has changed?

  • Originally, the appearance was to showcase the images larger in a four column alignment instead of 5 columns. It appears that has been changed.
  • The menu appearance has changed supposedly making navigation easier. Not sure about this.
  • The tab on the left detailing who is following you and who has recently repinned your photos and videos is gone.It has been moved to the top.
  • The page appears less cluttered overall with the addition of some extra white space.
  • It is easier to find friends from Facebook and Twitter.
  • When you look at a close-up view of a pin, you’ll see other pins on the same board.
  • There is an illustration of “People who pinned this also pinned…”
  • New analytics are being added.

Read more »

Social Networking ~ The Twitter Chat

Networking Online

Networking Online 

 

Facebook Page Open But Ignored

 

 

 

So often I hear from business people that they have a Linked in, a Facebook, or a Twitter account but don’t use it. They usually follow up with, “I’ve never gotten anything from it.” I have a news flash for anyone who has ever said this:

 

This is not Field of Dreams, just because you built it, does not mean that they will come!

 

Creating an account is not enough. Social media does not work by opening accounts and walking away. Social network users do not visit your accounts, they read, respond and react to your engagement with them. Just as in any networking situation, if you stand in the corner alone, you won’t make many contacts, so get out there and meet people!

Being social does not come easily to everyone. Engaging with complete strangers online can be even more intimidating. So, where do you begin? Twitter may be the most intimidating of all of the social networks for most people, however it offers some great tools to ease you into the process, help you connect with other professionals, and instantly become part of the conversation. The best way to begin is on a Twitter chat.

 

Twitter Chats

 

A Twitter chat is a conversation that takes place on Twitter with many participants. The chat is generally based on one topic. There is a moderator and a hashtag to follow. The most popular of all of the Twitter chats is #Blogchat, started by Mack Collier, which takes place every Sunday night at 9PM, EST. In this chat, bloggers discuss various topics pertaining to blogging. There is usually 1 topic per week. There are preplanned questions which are asked to the group and all of the participants answer, or engage other participants with words of encouragement or agreement. Every tweet must contain “#blogchat,” so that participants can follow each others tweets. This is a great way to connect with others with whom you have a common interest.

 

Follow That Hashtag ~ #Smallbizchat

 

The Twitter chat that all business owners should engage in on twitter is #smallbizchat. In this chat, business owners connect with one another by discussing a different topic each week pertaining to running a business. The recurring theme of Melinda Emerson’s #smallbizchat is: “Q: What’s the focus of #Smallbizchat? A: To end small business failure by helping you succeed as your own boss #smallbizchat.” The most convenient tool to easily participate is Tweetgrid.  For your first chat, you may feel most comfortable watching as it moves quickly and can be overwhelming, but have no fear, announce to everyone that you are new and you will be surprised by how many people jump to your assistance and make you feel welcome! Always remember to add the name of the chat to the end of each tweet you send, so in this case, you would add “#smallbizchat.”

 

There are many Twitter chats available for many industry, or interest specific topics. Chats are scheduled at the same time each week, or every 2 weeks, depending on the chat. #Smallbizchat is every Wednesday at 8PM EST. There are Twitter chat schedules, such as this one, online. Whether you are an event professional participating in #Eventprofs chat, a marketing wiz participating in #smchat, or any other professional, you will make lots of connections and grow your social media presence quickly via chats. Do not, however, discount the enjoyment and benefit of non-work related chats such as #Foodiechats or #gardenchat. Networking in person or online is the same, you never know where a key connection can be made. That is how we build relationships, which lead to success, both personally and professionally.

 

Give a Twitter chat a try and let us know what you think!

 

 

 

Holiday Movies Provide Social Media Advice

G-228  Max (Russell Crowe) enjoys the company of his supposed long-lost cousin Christie Roberts (Abbie Cornish) in A GOOD YEAR.

Here are four social media lessons from some of my favorite holiday movies:

National Lampoon’s Christmas Vacation”

After hours of meticulously planning and hanging 25,000 Christmas lights, the time had finally come for Clark Griswold to show off his masterpiece to his family (and the entire neighborhood). As the drum rolls, Clark connects the outlets only to be disappointed while his mother-in-law criticizes him.

Lesson: You can do all the prep work, but make sure everything connects. While you might spend hours creating your 2013 marketing strategy, make sure your social media strategy aligns with everything you do. Does your social strategy make sense for you overall marketing efforts? If not, you might be standing in the dark.

Elf”

Before his dad has a chance to pick up the phone, Buddy grabs it and cheerfully asks, “Buddy the Elf, what’s your favorite color?”

Lesson: Don’t be afraid of having a personality. I always tell people that it’s called “social” media for a reason. The best brands on social media are ones that have a distinct personality behind their pages. Don’t be afraid to ask questions, be humorous and show that there is an actual person behind your brand’s social media presence.

“It’s a Wonderful Life”

As Clarence is showing George what his life would be like if he never existed, Mr. Bailey learns an important lesson. By seeing all the people he’s touched, George realizes that he has created a strong network of love and support — he’s created a tribe.

Lesson: Your social media “tribe” is everything for your business and it can, quite literally, save your life. Social media isn’t just a way to grow your business; it’s a way to build a community. By building a “community” around your brand, you develop a network of people who are passionate about your business and its success.

“The Grinch”

Cindy Loo Who’s primary goal is to get the Grinch to “come down from the mountain.” While it takes several attempts to get it through his head, it’s not until the Grinch leaves his hermit-like cave at the top of Mt. Crumpet and emerges into the “real world” that he finds acceptance and love.

Lesson: You need to be where the people are. Do you know which social media outlet is best for your target audience? If you want to “experience the love,” live where your target audience lives. Don’t have a Twitter account just to have one, be strategic in the social media outlets you use.

What are some other lessons from your favorite holiday movies?

Facebook Privacy Posts are Bogus!

Facebook terms and conditions

Facebook terms and conditions

Nothing you post on your Facebook wall will change what you have already agreed to accept, so please stop posting these ridiculous WARNINGS of how you are protecting the pictures of your puppy, children in Halloween costumes and little athletes. No one wants your pictures, well, maybe someone does, however you have posted them in a public forum and in doing so, you have given up your rights.

 

This has been seen allover Facebook this month, even on some of my *cough* friends’ walls:

 

Facebook privacy posts are useless

 

What you need to understand is that from a legal perspective, once you’ve agreed to terms, you cannot just randomly post to your “friends” that you no longer agree to those terms. Sorry folks, it’s just silly.

 

Check out Facebook Terms and Conditions HERE.

The Death of Facebook ~ A Matter of Time!

Facebook collapse

Let me first be clear that of all of my reasons, none have to do with stock prices because I firmly believe that Zuckerberg doesn’t give a rat’s ass about the money. While I have many reasons, I felt it necessary to move “interest lists” to the top of the list (no pun intended). Another side note is that when I speak of the death of Facebook, I speak in terms of marketing, primarily.

 

Where to locate Facebook Interest Lists

 

This spring Facebook made a very quiet change to users’ timelines. They added a filter option to allow users to prioritize content seen in their feed. The change was so quiet, in fact, that businesses seem to be catching on months later. Users have had the ability for a while now to prioritize their friend posts on their feed. They also, although most probably do not know it, can now prioritize their pages. The interesting thing is that when the integration of friend lists occurred, there was a huge pop-up, notifying users. The “interest lists” for Facebook, not so much.

 

Why you ask?

Businesses create Facebook pages to market their brands to Facebook users. Now, if users do not add a business page to their “interest list,” the exposure of that brand on users’ news feed is limited. In plain terms, it no longer means as much for someone to “like” a page if they do not have the page added to their interest lists. As illustrated below, a page with 3000 “likes” may yield only 341 views. This will lead to the disinterest in, and eventual death of Facebook as marketers flee the network.

This page has nearly 3000 LIKES – Yet only 341 have seen it.

#1 I am exhausted with all of the hoops Facebook expects users to jump through. Seriously? Who has the time to go through their friends and add them to categories, then their pages, oh,  and let’s not forget updating your privacy settings as the rules constantly change?

#2 It is a lot of work to keep a brand’s page fresh and engaging. What is the point if no one sees it?

One might assume that Facebook made this change in order to force brands into buying ads in order to boost revenue. This conclusion is without logical merit, however, because:

  •  We already know that Facebook ads are a waste of money with most users visiting the social network from their mobile device.
  •  It is illogical to believe that a company would pay for “likes” when they now have little value because the user won’t see the content without adding the page to a list.

All over Facebook  businesses have begun to react by sending emails or posts like this:

Do you really believe that people are going to take the time to do this?

I say, “Highly unlikely!”